Novalux

Novalux needed a premium website that matched the quality of their permanent outdoor lighting installations. Their previous site felt generic and didn't convey the sophistication of their product or the technology behind it.

The permanent lighting industry is competitive and growing fast. Novalux needed to stand out from competitors who all used the same templated sites. They needed a site that showcased their work beautifully, explained the technology, and made it easy for homeowners to get started.

We built a dark, cinematic website that lets the lighting photography take center stage. The design uses deep navy tones with vibrant accent colors that mirror their actual lighting displays. Every section was crafted to guide homeowners from curiosity to quote request.

The new site immediately elevated their brand perception. Homeowners could finally see the quality difference between Novalux and competitors, leading to higher-quality leads and better close rates.