Muddy Paws
Where anxious pets actually love the groomer
24hrs
Build Time
6
Pages Built
+80%
New Bookings
4.9★
Google Rating
Overview
Muddy Paws is Portland's favorite pet salon specializing in fear-free grooming. They needed a cheerful, trustworthy website that communicated their gentle approach and made pet parents feel confident about booking.
The Challenge
Pet parents with anxious dogs are cautious about who they trust. The website needed to communicate safety, gentleness, and expertise — while still being fun and approachable. The challenge was balancing professionalism with personality.
Our Solution
We designed a bright, playful site using coral and teal accents that feels joyful without being juvenile. The layout leads with their fear-free certification, shows real pet photos, and makes pricing transparent. The before/after gallery became the site's most engaging feature.
The Results
First-time bookings increased as pet parents could see the gentle grooming process and transparent pricing before calling. The before/after gallery became a viral hit on their social channels.
What We Built
“The website captures our energy perfectly. Nervous pet parents tell us they felt comfortable before they even walked in because of what they saw on the site.”
Muddy Paws Team
Owner & Lead Groomer
Built in 24 hours
From kickoff to live — custom designed, no templates
What makes this site stand out
Fear-Free Focus
The hero immediately communicates their unique selling point — anxious pets love coming here — with certification badges as proof.
Transparent Pricing
Service cards with clear starting prices eliminate the biggest friction point: not knowing how much grooming will cost.
The Glow-Up Gallery
Before and after photos of groomed pets provide irresistible social proof that does the selling for them.
The complete website
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$999 $499 setup + $19.99/mo. No contracts. No hidden fees.
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